Branding is a major consideration when it comes to the design of retail spaces. This was very much so the case in the transformation of an existing office space into a NYC VIP retail loft. The floor plan is consistent throughout both design explorations. The clients first approach was to explore a more classic look that tipped its hat to the traditional cobbler. The second exploration is much more modern and allows the product to act as the highlight of the space. Working with the architects at WJCA, Embrace Design Group was able to fully explore and visualize a multitude of branding options to bring to the client. Our team understands not only how to do retail design, but also how to execute the clients particular branding within space.